The portfolio of Alumero ranges from substructures for solar systems and carport roofing to mobile solar power plants.
Just a few years ago, the Alumero Group, based in Salzburg, primarily produced aluminium components for the industrial sector. In the meantime, the business field has changed completely. Due to the energy crisis, the business with solar collectors is booming. Alumero now manufactures the necessary substructures at three European sites. In addition, there are in-house developments such as solar carports, roofing for walkways and cycle paths, and the mobile solar container Solarfold, a kind of mobile photovoltaic power plant. CEO Manfred Rosenstatter explains the road to success.
The past year was a milestone for Alumero due to the switch
from contract manufacturing to almost exclusively own products.
Was this a long-held wish and how did you manage to do so?
Manfred Rosenstatter: We were able to double our sales in 2022
as the photovoltaic market prospered. We have three manufacturing
sites – an aluminum extrusion plant in Holland, a large mechanical
processing plant in Poland, where we produce 90 percent of the
substructures for our photovoltaic applications, and a similar plant
located in Slovenia. There, we initiated a paradigm shift in 2022:
Due to market requirements in the solar and photovoltaic sector,
we have reoriented ourselves in Slovenia, leaving aging markets
and investing in future-oriented markets. We have scaled back industrial
orders in order to manufacture photovoltaic products. This
is the switch from contract production to our own systems.
How big is the remaining share of third-party orders?
Rosenstatter: We now produce 80 percent photovoltaic systems
and 20 percent for the industrial sector.
When did this development become apparent?
Rosenstatter: We have been dealing with photovoltaic substructures
and components for the solar and photovoltaic industry since 2006. In 2010, there was a hype in Germany. In
2012 the subsidies were withdrawn, however,
and the market collapsed. But we have always
believed in this form of renewable energy and
have continued to develop the systems, even
though we lost about twelve million euros in
annual sales there. That was painful, of course,
but we were able to make up for it with other
products. We used the time until today, developed
our systems further and believed that this
market is coming back and has to come back. That’s why we are
now among the top three manufacturing system providers in Europe
Do you also supply the required solar modules or just the substructures?
Rosenstatter: We are the specialist for aluminium substructures
and mounting systems, but we also manufacture mounting substructures
for OEM customers according to their requirements and
drawings. We do not manufacture components such as solar modules,
inverters and storage.
What makes Alumero’s constructions so special that you can
achieve such success in the market?
Rosenstatter: Our USP is that we manufacture our products from a
metagreen alloy, i.e. recycled aluminium. That’s a major thing, because
we save a lot of emissions in the process. In addition, our
systems are extremely easy to assemble and prefabricated, which
ensures simple and quick installation.
Do your customers pay attention to aluminium
being made from recycled material?
Rosenstatter: That is increasingly becoming an
important factor. Many customers are also introducing
metagreen or eco lines themselves, in
which recycled aluminium is used. We can also
provide evidence-based proof of the extent to
which we save carbon emissions.
You use secondary aluminium in production.
What savings does that bring, and does it make your products
more favourable for the customer?
Rosenstatter: They don’t become cheaper, but marginally more
expensive, because recycling and sorting the scrap costs money, of
course. If you compare it to premium aluminium, we produce two
tons of carbon emissions to make one ton of aluminium. With premium
aluminium, that’s seven tons on average in the EU, and as
much as 18 tons internationally. So we save lot of CO2.
Is your modular Smart Carport with an integrated photovoltaic
system sufficient for charging an electric car?
Rosenstatter: Our carport modules have an output of up to 35 kWp,
which is a double-row unit with twelve parking spaces, for example.
A large company parking lot can easily deliver several hundred
kWp, which are available for the charging infrastructure. However,
our carport is not intended to be an isolated unit but is normally
connected to the grid and can also be operated with a storage unit
as an option. With intelligent energy management, many situations
can be mapped, such as distributing only the electricity produced
What is a Solarfold container?
Rosenstatter: This is our latest development. It
is a mobile 20-foot high-cube container with an
output of 130 kWp. The modules are extended
semi-automatically to 122 meters using folding
technology. This results in a wide variety of applications – on land
that will not be built on for several years, in third world countries
where there is no corresponding infrastructure for energy supply,
or in war zones. Solarfold containers can also be used at large concerts,
on large construction sites and in various other areas.
So, this is a mobile solar power plant?
Rosenstatter: Yes. One container can supply up to 40 households
You offer your own products to your employees at particularly
favourable conditions. What is the idea behind this?
Rosenstatter: That is part of our metagreen philosophy. It includes
photovoltaic systems on our roofs, our recycled aluminium and, of
course, the involvement of our employees. It is particularly important
to us to raise awareness of climate change among our own
employees and to demonstrate measures to achieve climate goals.
Are your special designs for walkways and
bike paths roofing solutions?
Rosenstatter: These roofing solutions can also
be used for energy generation. As a producer
and system provider, we can also map special
solutions or special constructions very flexibly
and quickly - from planning and development to
implementation.
Do you also supply the photovoltaics modules
for them?
Rosenstatter: Our main business is our PV mounting systems. But,
of course, we also have partners with whom we can supply finished
systems. This also applies to our carports and solar containers.
What impact does the energy crisis have on Alumero?
Rosenstatter: We are also affected, of course, as energy consumption
in our production plants is high and we have to bear
high energy costs. That’s why we use photovoltaic systems
ourselves wherever it makes sense, so that we can become
self-sufficient.
Can you fully compensate for externally purchased energy?
Rosenstatter: Not completely, we still have to set up some Solarfold
containers for that.
Does Alumero feel the shortage of skilled workers, and what are
your approaches for tackling this problem?
Rosenstatter: The shortage of skilled workers and staff in general
affects us just the same as everyone else and we know the causes.
There are different approaches here. Alumero is a secure and reliable
employer. For us, the meaningfulness of the work is in the
foreground. Our products are sustainable and serve the next generations.
This applies from the management to the cleaning lady,
as we can actively contribute something against climate change
with our products. Working at Alumero is very attractive. We provide
train tickets for Austria, there are employee participation
models, an Alumero lounge and we go on a lot of excursions. There
are other goodies as well. In addition, there is a lot of individual
responsibility, and we make our employees feel appreciated.
So, is just-in-case likely going to be a new trend?
Rosenstatter: It also involves risks, of course, because when
prices fall again and the warehouses are full, you need to have
your storage system under control. Furthermore, you have to
have the appropriate liquidity and storage space. These factors
must be in place for just-in-case supply to work. But this is the
only method that guarantees reliable delivery times even in difficult
periods with an uncertain supply chain.
Does Alumero feel the shortage of skilled workers, and what are
your approaches for tackling this problem?
Rosenstatter: The shortage of skilled workers and staff in general
affects us just the same as everyone else and we know the causes.
There are different approaches here. Alumero is a secure and reliable
employer. For us, the meaningfulness of the work is in the
foreground. Our products are sustainable and serve the next generations.
This applies from the management to the cleaning lady,
as we can actively contribute something against climate change
with our products. Working at Alumero is very attractive. We provide
train tickets for Austria, there are employee participation
models, an Alumero lounge and we go on a lot of excursions. There
are other goodies as well. In addition, there is a lot of individual
responsibility, and we make our employees feel appreciated.
You also employ many war refugees from Ukraine.
Rosenstatter: At our plant in Poland, we employ more than 170
people from Ukraine. We are also implementing this model at our
plant in Slovenia, with employees being trained in Poland. We are
achieving great success with this and can thus diminish and compensate
for labour shortages.